Eye, Issue 032, Summer 1999

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Opinion:
Style is content – Editorial, Max Bruinsma
Is there any use in overturning the existing hierarchies between verbal and visual form?
Tibor Kalman and P. Scott Makela – Obituaries, Rick Poynor
Tibor KalmanP. Scott Makela
Words fail us – Graphic design, Agenda, Ian Noble, Russell Bestley
Serious discussions of the relationships between message, audience and graphic design are still handicapped by a limited lexicon. Yet our need for an enriched language is greater than ever.
Features:
Reputations: Piet Schreuders by Max Bruinsma, Chris Vermaas
‘I don’t want to know the canon, because it is completely irrelevant and transient. If you fight the canon you become a product of its system’
Mr Roughcut by Steven Heller
or: how graphic designer Pablo Ferro learned to split the screen, cut the crap and tell the story (in the time it took to run the titles)
E pluribus unum by Paul Elliman
An inquiry into myriad associations originating from this most abundantly occurring symbol in our writing: that fifth sign of our Roman ABC.
The designer as architect by Rick Poynor
When Donald Wall made this book about Italian architect Paolo Soleri, he uncannily projected a vision of 1990s typography in its most radical form. By Rick Poynor
Dismantling the Basel principle by Emily King
The freewheeling global agenda of Müller+Hess both destroys and revives the typographic traditions of their home town.
The impossibility of neutrality by Muller+Hess
Seclusion is not an option in a global culture where information, money and images move mountains and ignore boundaries.
From notebook to hyperbook by Yvonne Schwemer-Scheddin
In the Wiener Ausgabe, Michael Nedo translated Wittgenstein’s wide-ranging and intertwined philosophical remarks into typographic form
Public works by Ursula Held
For the renovations at the Centre Pompidou in Paris, Pierre Bernard devised a temporary system of signs and type to be hoisted high and crossed out.
Revolutionary language by Richard Hollis
“A revolutionary graphic language must seek to expose the meaning by presenting a chain of ideas, images, structures in as much of their complexity as is economically feasible.” Robin Fior in The Designer, journal of the society of industrial artists and designers, London, May 1972.

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Eye, Issue 032, Summer 1999
Eye, Issue 032, Summer 1999
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles
Oskar Reiner advertisements for Opel distinguish themselves by clarity and visually appealing conception.

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The 1960 awards presented 420 poster entries from Swiss designers. Notable winners included Robert Büchler's typographic poster for the Museum of Applied Arts Basel and J. Müller-Brockmann’s Der Film poster for the Museum of Applied Arts and Gerstner + Kutter's asymmetric typographic poster for National-Zeitung SA Basel.

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Graphis is one of the industries most long-standing magazines. It was first published in 1944 and founded by Walter Herdeg and Walter Amstutz in Zurich, Switzerland. It was released bimonthly and was trilingual, with articles in English, French and German.

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Dick Elffers, had been the chosen designer for the printed matter of the Holland Festival for much of the festival's years, he used a painterly style for his work with the festival between 1954 and 1965 and later a more abstract style between 1969 and 1972. As well as publicity design, Elffers was commissioned to design the summer stamps to promote the Holland Festival in 1972.