ESPRIT The Comprehensive Design Principle, Robundo, 1989

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A collection of advertisements from various events and publicity campaigns held in Japan. Packed with eye-catching posters, flyers, direct mail pieces and dozens of other media announcements.

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ESPRIT The Comprehensive Design Principle, Robundo, 1989
ESPRIT The Comprehensive Design Principle, Robundo, 1989

 

ESPRIT The Comprehensive Design Principle, Robundo, 1989
ESPRIT The Comprehensive Design Principle, Robundo, 1989

 

ESPRIT The Comprehensive Design Principle, Robundo, 1989
ESPRIT The Comprehensive Design Principle, Robundo, 1989

 

ESPRIT The Comprehensive Design Principle, Robundo, 1989
ESPRIT The Comprehensive Design Principle, Robundo, 1989

 

ESPRIT The Comprehensive Design Principle, Robundo, 1989
ESPRIT The Comprehensive Design Principle, Robundo, 1989

 

ESPRIT The Comprehensive Design Principle, Robundo, 1989
ESPRIT The Comprehensive Design Principle, Robundo, 1989
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In 1997 Tadanori Yokoo showcased 31 new silkscreens at the Ginza Graphic Gallery in Tokyo. Many of these works were previously unseen, and I was fortunate enough to discover a feature in a back issue of Idea magazine that showcased the full collection of silkscreen posters. 

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Advances in production and 1950s chewing gum marketing. From Wrigley's iconic "Spearman" ads to Hiroshi Ohchi's designs for Harris Chewing Gum.

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He designed stamps from around 1955 and in the book Karl Oskar Blase, Briefmarken-Design, Verlag für Philatelistische Literatur, 1981, he was described as one of the most influential stamp designers in Germany.
Elizabeth Resnick is a Professor Emerita, former chairperson of the Graphic Design Department, and current part-time faculty at Massachusetts College of Art and Design, Boston, Massachusetts, since 1977. She ran her own independent Boston design studio from 1973 to 1996, working with many high-profile clients and is a passionate design curator who has organized seven comprehensive design exhibitions. I interviewed Elizabeth about her journey in the field, her early influences and some of the many items in her collection.