Gebrauchsgraphik, 4, 1962

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Content includes:
Wilhelm Neufeld – New Uses for Old Art • Pharmaceutical Prospectuses by Wilhelm Neufeld
Raimondo Hrabak – Franco Grignani • A Series of Advertisements for a cliché Manufacturer
Eberhard Hölscher – Günther Glückert • Graphic Advertising Art
J. J. de Lucio-Meyer – Topolski’s Chronicle • Topical Reports of a Draftsman
Jürg Federspiel – Municipal Theater of Basel • Graphic Art by Armin Hofmann
Armin Eichholz – A Childhood in Nurmberg Children’s Books from the Biedermeier Period
Carl Heussner – Posters from Finland
Alexandre Alexandre – Politico-Cultural Stamps • A French Experiment
Eberhard Hölscher – Adolf Oehlen • Illustrative Graphic Art

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Gebrauchsgraphik, 4, 1962
Gebrauchsgraphik, 4, 1962
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The 1960s was an era characterised by political, social, and cultural shifts. The counterculture movement emerged as a response to the perceived failures of the mainstream establishment, sparking a wave of activism and alternative ideologies. And with these an array of printed matter. Counterculture publications, often referred to as the "underground press," became powerful platforms for dissent, expression, and the exploration of new ideas.
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An article by Jan Tschichold illustrated with examples of publicity produced by Brann of Zürich.