Art and Industry 322, April 1953

Information

Content includes:
Technological Education
Advertising that Advertises: Gee Advertising Ltd
Peter Robinson’s Remodelled
A New Field for Design by René Elvin
Modern Martyrdom by H. Oxborough
Trends in Japanese Advertising by W. P. Jaspert
New Designs

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Art and Industry 322, April 1953
Art and Industry 322, April 1953
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles

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The advertising has a certain contrast of hand-drawn and mechanical. Produced entirely in black, it reminds us that the absence of colour can be highly effective. Hans Michel and Günther Kieser's illustrations bring a sense of both playfulness and a stylistic approach to a corporate client.

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A total of 24 posters were created for the campaign during 1964, using the arrow symbol as a key features, representing power, motion and speed. The handmade lithographs use up to 19 colours, which were individually printed at large scale. The posters also utilise the brand colours red and yellow from Shells corporate identity.

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Olle Eksell is well known for his advertising illustration, book jackets and playful packaging design. He first studied engineering and later decided to become a graphic artist. He began his career as a window decorator in 1935, and studied under Hugo Steiner between 1939 and 1941.
The most comprehensive account of ghost signs ever published, focusing on London’s hand-painted relics of advertising past