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Graphic Design History from Design Reviewed
Armin Hofmann

Deutsche Kunstler der Gegenwart, Kunsthalle Basel, 1962

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Details

  • Format: Exhibition Catalogue
  • Designer/s: Armin Hofmann
  • Year: 1962
  • Client/Publisher: Kunsthalle Basel
  • Size: 170mm x 210mm

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Deutsche Kunstler der Gegenwart, Kunsthalle Basel, 1962 designed by Armin Hofmann
Deutsche Kunstler der Gegenwart, Kunsthalle Basel, 1962 designed by Armin Hofmann
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Perspektiven, Literatur, Kunst, Musik, 10, 1955. Cover design by Jerome Kuhl
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Perspektiven, Literatur, Kunst, Musik, 10, 1955

  • Format: Book
  • Designer/s: Jerome Kuhl
  • Year: 1955
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Publicité 7, Review of advertising and Graphic Art in Switzerland, 1953. Cover design by Pierre Monnerat
From the design archive:

Publicité 7, Review of advertising and Graphic Art in Switzerland, 1953

  • Format: Book
  • Designer/s: Pierre Monnerat
  • Year: 1953
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Typographische Mitteilungen, 17 Jahrgang, Heft 11, November 1920
From the design archive:

Typographische Mitteilungen, 17 Jahrgang, Heft 11, November 1920

  • Format: Magazine
  • Year: 1920
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50 years Bauhaus, German exhibition, Royal Academy of Arts, London, 1968
From the design archive:

50 years Bauhaus, German exhibition, Royal Academy of Arts, London, 1968

  • Format: Book
  • Year: 1968
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Members Content

What has been said about the styling of advertisements goes for the field of publicity for chemical and pharmaceutical products as well. Whether it is a soporific, an analgetic or a protein remedy for defects of malnutrition - nearly without a single word, the efficiency of the product in question is symbolically characterized in the composition and the choice of colours equally to the point, on the covers of these prospectuses. Suppositions for such achievements are the highest level and a freedom of artistic means which our businessmen, when employing commercial artists, are only too seldom ready to grant. Designs Matthew Leibowitz
  • Design Archive Feature, Members Only Content

Advertising Pharmaceuticals, A Comparison of German and American Advertising in 1950

As a chemist, I have an obligation to be curious – I grab a stack of our chemical journals and start with the advertising section. I start it, the walk through the sand. I don’t want to deny some oases. But soon I’m bored and tired.

Members Content

Hermann Rastorfer, VW 1500 Advertisment. Early 1960s. Scanned from Gebrauchsgraphik, 07, 1962 Cropped
  • Design Archive Feature, Members Only Content

A New Visual Aesthetic. Hermann Rastorfer and the advertising for Volkswagen

Rastorfer transformed the advertising of Volkswagen and his work contrasted with that of the previously commissioned designers. It reiterates the importance of finding a designer who can transform your vision and adverting and how the significance of consistent messaging across advertisements, contributes to the creation of a memorable campaign 
THE IBM POSTER PROGRAM VISUAL MEMORANDA Robert Finkel and Shea Tillman
  • Design Books

The IBM Poster Program: Visual Memoranda

In the late 1960s, IBM was one of the world’s pre-eminent corporations, employing over 250,000 people in 100 countries. While Paul Rand’s creative genius has been well documented, the work of the IBM staff designers who executed his intent outlined in the IBM Design Guide has often gone unnoticed.

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Design, Council of Industrial Design, 91, July 1956. Cover design by Ken Garland
  • Design Archive Feature

Ken Garland and the Industrial Magazine, Design

Before setting up Ken Garland & Associates in Camden, London, Ken was art editor of Design magazine in 1956. The magazine was published by the Council of Industrial Design, which was set up in 1944 with the prime focus of supporting Britains economic recovery.