Eye, Issue 032, Summer 1999

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Opinion:
Style is content – Editorial, Max Bruinsma
Is there any use in overturning the existing hierarchies between verbal and visual form?
Tibor Kalman and P. Scott Makela – Obituaries, Rick Poynor
Tibor KalmanP. Scott Makela
Words fail us – Graphic design, Agenda, Ian Noble, Russell Bestley
Serious discussions of the relationships between message, audience and graphic design are still handicapped by a limited lexicon. Yet our need for an enriched language is greater than ever.
Features:
Reputations: Piet Schreuders by Max Bruinsma, Chris Vermaas
‘I don’t want to know the canon, because it is completely irrelevant and transient. If you fight the canon you become a product of its system’
Mr Roughcut by Steven Heller
or: how graphic designer Pablo Ferro learned to split the screen, cut the crap and tell the story (in the time it took to run the titles)
E pluribus unum by Paul Elliman
An inquiry into myriad associations originating from this most abundantly occurring symbol in our writing: that fifth sign of our Roman ABC.
The designer as architect by Rick Poynor
When Donald Wall made this book about Italian architect Paolo Soleri, he uncannily projected a vision of 1990s typography in its most radical form. By Rick Poynor
Dismantling the Basel principle by Emily King
The freewheeling global agenda of Müller+Hess both destroys and revives the typographic traditions of their home town.
The impossibility of neutrality by Muller+Hess
Seclusion is not an option in a global culture where information, money and images move mountains and ignore boundaries.
From notebook to hyperbook by Yvonne Schwemer-Scheddin
In the Wiener Ausgabe, Michael Nedo translated Wittgenstein’s wide-ranging and intertwined philosophical remarks into typographic form
Public works by Ursula Held
For the renovations at the Centre Pompidou in Paris, Pierre Bernard devised a temporary system of signs and type to be hoisted high and crossed out.
Revolutionary language by Richard Hollis
“A revolutionary graphic language must seek to expose the meaning by presenting a chain of ideas, images, structures in as much of their complexity as is economically feasible.” Robin Fior in The Designer, journal of the society of industrial artists and designers, London, May 1972.

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Eye, Issue 032, Summer 1999
Eye, Issue 032, Summer 1999
More graphic design artefacts
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More graphic design history articles
Triest Verlag für Architektur, Design und Typografie are a Swiss independent publisher producing specialist design books in the realms of typography, graphic design and architecture. Their books provide valuable insights and the print production is of exceptional quality. I interviewed the founders, to find out more about their books.

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Max Huber was born in 1919 in Switzerland. He studied at the Kunstgewerbeschule (School of Arts and Crafts) in Zurich where he excelled in graphic design and photography.  Huber worked across advertising, packaging, design and industrial design. He had a distinctive style that skillfully blended bright hues with photomontage.

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The typographic designs produced for the National Theatre by Ken Briggs are not only iconic and depict the Swiss typographic style of the time, but remain a key example of the creation of a cohesive brand style.
The graphic designer had to create a series of ads whose new publicity effects were to confirm or accentuate the already existing • image • of the paper. In this case, the planning was not based on a would-be psychological analysis of the reading public.