Franco Grignani, Pitture Sperimentali e Graphic Design, 1979

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Reggio Emilia, Sala comunale delle esposizioni

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Franco Grignani, Pitture Sperimentali e Graphic Design, 1979
Franco Grignani, Pitture Sperimentali e Graphic Design, 1979
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From the design archive:
From the design archive:
From the design archive:
From the design archive:
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When Fritz Gottschalk and Stuart Ash joined forces in Montreal, it was a partnership ideally suited to the city's hybrid environment. Gottschalk's training in graphic design in Switzerland, Paris and London was rigid, his background European; Ash, Canadian born and educated, was trained in the North American fashion, though he was influenced by his work with European designers
I have been reproached for this, and I will surely be reproached again. I have also been reproached for reading more and more obscure works whose readership must be limited to a handful of specialists and a few hobbyists like myself. It’s a heavy passion or a passion that sucks.

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Working alongside André Gürtler and Bruno Pfäffli, Adrian Frutiger designed many logo designs. Here is a selection of the designs which were featured in Der Druckspiegel, December 1961. I have also translated and rewritten the descriptions to provide more depth.
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