Gebrauchsgraphik, 04, 1926

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Gebrauchsgraphik, 04, 1926. Cover design Richard Rump
Gebrauchsgraphik, 04, 1926. Cover design Richard Rump

 

Gebrauchsgraphik, 04, 1926. Cover design Richard Rump
Gebrauchsgraphik, 04, 1926. Cover design Richard Rump
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From the design archive:
From the design archive:
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Kinetic art refers to art the depends on movement for its desired effect and is closely related to op art. Upon scanning a few of the inner inserts from the Kinetics exhibition catalogue from the Hayward Gallery, London, 1970, I came across these five small manifestos on kinetic art.
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Wolfgang Bäumer's advertising design for Bayer, Klöckner Works and the Lottery. His adaptable design aesthetic alongside his skills of convening messaging through visuals are fantastic examples of mid-century German graphic design.

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Wolfgang Weingart's artistic design delved into the intricacies of Swiss typography, skillfully dissecting its elements while venturing into texture and type experimentation. His layered montages radiated dynamic kinetic energy, standing in stark contrast to the minimalist approach of his instructors, embracing a more maximalist aesthetic.