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Gebrauchsgraphik, 07, 1935. Cover design by M. Schwarzer
Gebrauchsgraphik, 07, 1935. Cover design by M. Schwarzer

 

Gebrauchsgraphik, 07, 1935 Back Page
Gebrauchsgraphik, 07, 1935 Back Page
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From the design archive:
From the design archive:
From the design archive:
From the design archive:
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The most comprehensive account of ghost signs ever published, focusing on London’s hand-painted relics of advertising past

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Giovanni began his work with Olivetti in March 1938, and his work was showcased in various exhibitions and had a clear distinctive style that amplified the Olivetti brand image. His design defined the company’s visual image, and the iconic geometric designs are still as powerful and engaging today as they were in the 1950s.

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A short essay and scanned advertising from Swiss Industrial Graphic Design. A rare book focused on effective industrial promotion authored by Hans Neuburg. The design of the book is credited to Hans Neuburg and Walter Bangerter.
Elizabeth Resnick is a Professor Emerita, former chairperson of the Graphic Design Department, and current part-time faculty at Massachusetts College of Art and Design, Boston, Massachusetts, since 1977. She ran her own independent Boston design studio from 1973 to 1996, working with many high-profile clients and is a passionate design curator who has organized seven comprehensive design exhibitions. I interviewed Elizabeth about her journey in the field, her early influences and some of the many items in her collection.