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Gebrauchsgraphik, 07, 1935. Cover design by M. Schwarzer
Gebrauchsgraphik, 07, 1935. Cover design by M. Schwarzer

 

Gebrauchsgraphik, 07, 1935 Back Page
Gebrauchsgraphik, 07, 1935 Back Page
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From the design archive:
From the design archive:
From the design archive:
From the design archive:
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Perusing an issue of Der Druckspiegel from 1962, I found these fantastic examples of Swiss Design, produced for the University Ball at the University in St. Gallen, Switzerland, in 1961. The advertising matter included posters, newspaper advertisements, cinema slides, invitation cards and a booklet. 
In the late 1960s, IBM was one of the world’s pre-eminent corporations, employing over 250,000 people in 100 countries. While Paul Rand’s creative genius has been well documented, the work of the IBM staff designers who executed his intent outlined in the IBM Design Guide has often gone unnoticed.

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In 1964, Sugiura was commissioned by the magazine Design to design each of their twelve monthly cover designs. Creating a series of systems which set the foundations for the design.
My lectures and workshops also help bridge the gap between academia and industry. Through my lectures and collecting, I strive to promote design as a ever-changing dynamic industry that has the power to shape and improve the world we live in.