Gebrauchsgraphik, 01, 1957

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Gebrauchsgraphik, 1, 1957 cover design by Alfred Haller
Gebrauchsgraphik, 1, 1957 cover design by Alfred Haller
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Giovanni began his work with Olivetti in March 1938, and his work was showcased in various exhibitions and had a clear distinctive style that amplified the Olivetti brand image. His design defined the company’s visual image, and the iconic geometric designs are still as powerful and engaging today as they were in the 1950s.
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