Novum Gebrauchsgraphik, 1, 1972

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Content includes:
Karl J. Steinorth – AUDIOVISION Today
Hans Kuh – Günter Kieser and his Jazz Poster
Franz Hermann Wills – New Design by Josef Flejsar, Prague
Hans Weckerle – Photos by Thomas Grebe, Hamburg
Franz Hermann Wills – Charles Goslin, A Designer in the USA
Hasso Bruse – New Poster from the USSR 1970/71
Renier Strempel – Video 9×5, A Design by Renier Strempel , Type-Faces as Informative Structures
Charles Rohonyi – Madule H, Designs by Pal Horváth
J. J. de Lucio-Meyer – Better Stationery Council\’s 1971, Letterheading Competition in Great Britain

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Gebrauchsgraphik, 1, 1972
Gebrauchsgraphik, 1, 1972. Cover design by Günther Kieser
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As part of their marketing strategy, Kast + Ehinger, commissioned a selection of German designers to produce advertisements aimed at the design industry. I have scanned in quite a lot of their advertising matter, all of which were back-page advertisements from three German design magazines. Der Druckspiegel, Gebrauchsgraphik and Graphik – Werbung + Formgebung.

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Each year, leading Dutch artists were commissioned to design the covers and inner pages of Drukkersweekblad en Autolijn. Including designers included Dick Elffers, Willem Sandberg, Jan van Toorn, Wim Crouwel, and Jurriaan Schrofer. The journal documented important design trends and developments in The Netherlands.

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Perusing an issue of Der Druckspiegel from 1962, I found these fantastic examples of Swiss Design, produced for the University Ball at the University in St. Gallen, Switzerland, in 1961. The advertising matter included posters, newspaper advertisements, cinema slides, invitation cards and a booklet. 

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The designer is unstated on these postcards, which were designed during the mid to late 1970s, but these playful illustrations alongside what looks to be Frankfurter Bold definitely fit the criteria of friendliness and efficiency