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Content includes:
Raimond Hrabak – Massimo Vignelli, an Italian Advertising Artist
Eberhard Hölscher – Hungarian Posters
J.J. de Lucio-Meyer – Louis Klein – Ideas for London and New York
Alexandre Alexandre -Windows-Displays for Hermès by Annie Baumel
Theodor Hilten – Felix Beltran, Cuba, Trade-Marks and Signets
Jakob Reisner – «Genesis» – Illustrationd by Lajos Száláy
Hans Kuh – Studio Dieter Urban Graphic Art and Advertising
Eberhard Hölscher – A Whale Advertises, Ann Inn-Sign from the 18th Century

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Gebrauchsgraphik, 4, 1967
Gebrauchsgraphik, 4, 1967
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles

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Karl Oskar Blase was born in 1925 in Cologne, Germany. He was a prolific painter, designer, sculptor and exhibition curator. His work included magazine covers, for publications such as Form and Gebrauchsgraphik, stamp designs for the German Postal Service and film posters for companies such as Atlas Films.
IBM puts a premium on functional design, forms and colours which make it far easier for the potential customer to gain an insight. In this respect the IBM methods are exemplary. The IBM already opened studios of artistic and graphic design for its German and Italian offices and a few years ago another such studio was established in Paris. Frank René Testemale was entrusted with its organisation and was appointed its business and art director.

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The best poster designs from Die besten Plakate des Jahres 1957 with a translated foreword by Walter Kern. Featuring the work of J. Müller-Brockmann, Gottlieb Soland, Mary Vieira and Celestino Piatti.

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The identity manual consisted of 130 pages of information and brand usage with Arie J. Geurts heading up the project as design director, (who later headed up his own design studio in Los Angeles). The identity uses minimal colour and focuses on a consistent brand blue in all communications.