Gebrauchsgraphik, 6, 1970

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Content includes:
Barbara Seitz – The best Swiss Posters of 1969
Hans Kuh – \”Design Collaborative Montreal Limited\”, industrial art by Rolf Harder and Ernst Roch
Marietta Riederer – Hans Rudolf Herz, Paris Fashions Illustrated
Franz Hermann Wills – New Product Make-Ups on the American Market, report on the 27th Paperboard Packaging Council
Felix Müller – Genesis and Function of Visual Communications
Theodor Hilten – Industrial Art from Vienna

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Gebrauchsgraphik, 6, 1970
Gebrauchsgraphik, 6, 1970

Gebrauchsgraphik, 6, 1970
Gebrauchsgraphik, 6, 1970

Gebrauchsgraphik, 6, 1970
Gebrauchsgraphik, 6, 1970

Gebrauchsgraphik, 6, 1970
Gebrauchsgraphik, 6, 1970
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The first American university to accept graphic designers as members of the faculty was the Massachusetts Institute of Technology, called M. I. T, for short. The work created by the design group reflects the high level of instruction, the realistic setting of the training and the progressive philosophy of this institute.

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Just like people, cities are complex systems. Planners and designers play a key role in making them function smoothly through well-designed signage systems and visual identities. These elements must not clutter the environment but instead serve to inform, direct, and warn the public effectively.