Ikko Tanaka (田中一光, 1930–2002) was a celebrated Japanese graphic designer. His client list included Mazda, Hanae Mori and Issey Miyake, Expo '85 in Tsukuba, World City Expo Tokyo '96, and the Victoria and Albert Museum.
An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.
