Helvetica, D. Stempel AG, Frankfurt am Main, Type Specimen

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Helvetica, D. Stempel AG, Frankfurt am Main
Helvetica, D. Stempel AG, Frankfurt am Main
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Wolfgang Bäumer's advertising design for Bayer, Klöckner Works and the Lottery. His adaptable design aesthetic alongside his skills of convening messaging through visuals are fantastic examples of mid-century German graphic design.
An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.
Support American Bauhaus on Kickstarter to pre-finance the project and its production: www.kickstarter.com/projects/908813786/american-bauhaus

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In 1997 Tadanori Yokoo showcased 31 new silkscreens at the Ginza Graphic Gallery in Tokyo. Many of these works were previously unseen, and I was fortunate enough to discover a feature in a back issue of Idea magazine that showcased the full collection of silkscreen posters.