Idea 006, 1954

Information

Content includes:
Feature on Jacques Nathan (France)
Works of Yasuro Urukawa
Works of Natsuo Ishikawa
From 5-men Show of Advertising Design
Works of Graduating College Students
Works of Hiroaki Namura
Package Design by Ladislav Sutnar
Advertising for Aji-no-moto Co.
Four-Color Pages:
Jacques Nathan
Advertising for Shiseido Cosmetic Co.
Advertising for Japan Dunlop Rubber Co.
Scientific Advertising by Claude Hopkins
Design That Sells by K. Tsukada
Who Determines the Way Advertising Should Go by F. Uekuri
How And When to Use Silence in TV Commercials by Jack Campbell
Free-trial Promotion Zooms Appliance Sales by B. L. Gough
How to Write Copy by T. Miyayama

Details

Linked Information

Idea 006, 1954. Cover design by Shichiro Imatake
Idea 006, 1954. Cover design by Shichiro Imatake

 

Idea 006, 1954. Back Cover
Idea 006, 1954. Back Cover
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Members Content

Graphis is one of the industries most long-standing magazines. It was first published in 1944 and founded by Walter Herdeg and Walter Amstutz in Zurich, Switzerland. It was released bimonthly and was trilingual, with articles in English, French and German.

Members Content

As a chemist, I have an obligation to be curious – I grab a stack of our chemical journals and start with the advertising section. I start it, the walk through the sand. I don’t want to deny some oases. But soon I’m bored and tired.

Members Content

"Heart: Anatomy, Function, and Diseases" (Dell, 1962), by Rudolf Hoffmann and illustrated by George Giusti, demonstrates how illustrations effectively convey complex and emotional topics whilst providing valuable information.
The Paris Poster Hoardings of 1938. Posters gleam forth accentuating the melody of this city as they direct the eye to articles of everyday use and above all to people who are the talk of the hour.