Designer/s: Josef Müller-Brockmann, Hans Neuburg, Richard Paul Lohse, and Carlo Vivarelli
Year: 1965
Client/Publisher: Verlag Otto Walter, Olten, Switzerland
Size: 255mm x 280mm
Carlo Vivarelli spent four years apprenticing at a graphic art studio in Zurich. In 1939, he moved to Paris to study under Paul Colin and attended various art schools. In 1946, he became the art director at Studio Boggeri in Milan. The following year, he established his own studio in Zurich. Vivarelli is also a co-publisher and co-editor of the graphic design magazine New Graphic Design.
Carlo Vivarelli spent four years apprenticing at a graphic art studio in Zurich. In 1939, he moved to Paris to study under Paul Colin and attended various art schools. In 1946, he became the art director at Studio Boggeri in Milan. The following year, he established his own studio in Zurich. Vivarelli is also a co-publisher and co-editor of the graphic design magazine New Graphic Design.
Why Graphic Culture Matters is a compilation of 46 thought-provoking essays by renowned design critic Rick Poynor, delving into the realms of art, design, and visual communication.
“They’ll never stand for that” and “It’s too modern” are, as George Plante aptly puts it, the restraintive thoughts which beset a commercial artist who tries to let himself go.
Graphic design continues to be documented and an increase in individualised documentation and curated social media accounts are furthering our knowledge of design from a worldwide historic standpoint. I would not feel complete without the collected design that spans the shelves of my archive. It’s my identity, my passion and my hobby.