Albrect Ade - Graphic Designer - Germany

Novum Gebrauchsgraphik, 6, 1974

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Content includes:
Albrecht Ade – GHS Wuppertal
Alexandre Alexandre – René Goscinny, Cartoon Magazine Pilote
Hans Baumeister – Ludwig Hohlwein 1874-1949
Peggy Lindner – Tomi Ungerer
Martin Enzensberger – Gloor Satz Repro

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Novum Gebrauchsgraphik, 6, 1974
Novum Gebrauchsgraphik, 6, 1974

Novum Gebrauchsgraphik, 6, 1974 Inner Spread
Novum Gebrauchsgraphik, 6, 1974 Inner Spread


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I have always loved the design work created for Olivetti. The colourful midcentury designs by Italian designer Giovanni Pintori, the minimal typographic poster by Swiss designer Walter Ballmer and my personal favourite the 1959 poster for Olivetti designed by Herbert Bayer. I recently found out Triest Verlag released a new book, Visual identity and branding at Olivetti which contains further work by Xanti Schawinsky, Renato Zveteremich, Ettore Sottsass, Hans von Klier, Egidio Bonfante and Walter Ballmer.

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In December 1924, the Netherlands introduced children's stamps (Kinderzegels). Over the years, these stamps have featured designs by some of the most prominent Dutch designers, including Gerard Kiljan, P. Koch, Gerrit Noordzij, Otto Treuman, Robert Deodaat Emile ‘Ootje’ Oxenaar, Dick Bruna, Jan van Toorn, and Karel Martens.
The versatility of the arrow sign knows no bounds – from thin lines exuding delicacy to thick, heavy-set lines conveying stability and weight. Depending on its construction, the arrow sign can speak with individuality, even possessing psychological and emotional expression.

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These one-colour forms have a playful but structured aesthetic through their geometric forms, they remind me of the abstract line drawings of Picasso blended with Jan Tschichold and the New Typography.