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Graphic Design History from Design Reviewed

Printing Review, No 32, Autumn 1939

Information

Content includes:
Fine Papers from Fruit Trees by A. V. Mackenzie
Re-Plan the Printing Trade by Bernard P. Johnson
Charles Knight and ‘The Art of Printing” by P. H. Lang
Who Designs Print? by Ruari Mclean
Black Letter Renaissance by R. S. Hutchings
A Method for Quick-Drying Inks by E. L. During and Charles D. Macgregor
Ornaments In Modern Typography by Imre Reiner
Round The Globe
A Printing Firm’s Unusual House Organ
Photographic Aids To The Printed Page by John Short, A.I.B.P.
The Trend Of Things

Details

  • Format: Magazine
  • Year: 1939
  • Size: 250mm x 310mm

Linked Information

Printing Review, No 32, Autumn 1939
Printing Review, No 32, Autumn 1939
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What has been said about the styling of advertisements goes for the field of publicity for chemical and pharmaceutical products as well. Whether it is a soporific, an analgetic or a protein remedy for defects of malnutrition - nearly without a single word, the efficiency of the product in question is symbolically characterized in the composition and the choice of colours equally to the point, on the covers of these prospectuses. Suppositions for such achievements are the highest level and a freedom of artistic means which our businessmen, when employing commercial artists, are only too seldom ready to grant. Designs Matthew Leibowitz
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Advertising Pharmaceuticals, A Comparison of German and American Advertising in 1950

As a chemist, I have an obligation to be curious – I grab a stack of our chemical journals and start with the advertising section. I start it, the walk through the sand. I don’t want to deny some oases. But soon I’m bored and tired.

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Bruno Schmidt Advertisement, 1962. Designed by Günter Heil. Scanned from Gebrauchsgraphik, 5, 1965
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Advertising 16mm Film. The work of Günter Heil

Little is known about the designer Günther Heil. he established his graphic studio in Berlin and designed many advertisements for 8mm and 16mm film distributor Bruno Schmidt in the 1960s. These were created in the same era as the film distributor Atlas Films was sending films to art-house theatres and were hiring designers Hans Hillmann, Hans Michel, Günther Kieser, Wolfgang Schmidt and Karl Oskar Blase.
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The versatility of the arrow sign knows no bounds – from thin lines exuding delicacy to thick, heavy-set lines conveying stability and weight. Depending on its construction, the arrow sign can speak with individuality, even possessing psychological and emotional expression.

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Publimondial 75, 1956. Cover design by Guy Georget
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The Illustrative Covers of French Journal, Publimondial

Publimondial was founded André Roulleaux in 1942 and remained in circulation until 1960. The French journal was published by Art et Publications and was subtitled ‘The Magazine of Graphic Arts and Advertising Technique’.