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Graphic Design History from Design Reviewed

Publimondial 28, 1950

Information

Content includes:
Should France Use Propaganda? An Interview with Bernard De Plas, President of the French Advertising Association by Serge Bromberger.
Jean-Yves Pique by Ernst Lehnerj
“Der Schweizerische Beobachter” The Largest Periodical In Switzerland by G. L.
Publicity and Psychology by Marcel Nancey
Frigidaire Comes Back to France
Jaque Richez.
The Italian Scooter a Vehicle For Everyone by P. A. Giurleo P. B. E.
The ‘Group XV” Of Paris by Daniel Masclet
Fun And Fodder: A Swedish Campaign For Fodder Manufacturers by C. C. A. Ellsen
Dutch Posters by D. Sero
Jose Ignacio Bermudez
The Advertising World

Details

  • Format: Magazine
  • Designer/s: Jean-Yves Piqué
  • Year: 1950
  • Size: 245mm x 315mm

Linked Information

Publimondial 28, 1950. Cover design by Jean-Yves Piqué.
Publimondial 28, 1950. Cover design by Jean-Yves Piqué.
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Members Content

What has been said about the styling of advertisements goes for the field of publicity for chemical and pharmaceutical products as well. Whether it is a soporific, an analgetic or a protein remedy for defects of malnutrition - nearly without a single word, the efficiency of the product in question is symbolically characterized in the composition and the choice of colours equally to the point, on the covers of these prospectuses. Suppositions for such achievements are the highest level and a freedom of artistic means which our businessmen, when employing commercial artists, are only too seldom ready to grant. Designs Matthew Leibowitz
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Advertising Pharmaceuticals, A Comparison of German and American Advertising in 1950

As a chemist, I have an obligation to be curious – I grab a stack of our chemical journals and start with the advertising section. I start it, the walk through the sand. I don’t want to deny some oases. But soon I’m bored and tired.

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Advertisements for Bol spirits designed by Atelier Engelmann and Klaus Oberer in late 50s : early 60s Cover
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Bols. Advertising Matter from 1958 to 1961 by Engelmann, Mendell and Oberer

In the late 1950s, Hans W. Brose agency, with designers Pierre Mendell, Michael Engelmann, and Klaus Oberer, crafted a compelling, colourless campaign for Bols.

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History of Physics, Leisure Arts Limited, 1964. Designed by Erik Nitsche
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The New Illustrated Library of Science and Invention designed by Erik Nitsche

Erik Nitsche's notable book series, the New Illustrated Library of Science and Invention comprised twelve volumes and they are a fantastic example of how to design a perfect non-fiction book!
Parallel Public Experimental Art in Late East Germany By Sara Blaylock
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Parallel Public – Experimental Art in Late East Germany By Sara Blaylock

Parallel Public is a new publication by Sara Blaylock, published by MIT Press. The book documents the East German artists pioneering work that made their country’s experimental art scene a form of (counter) public life.