Leo Lionni earned his Ph.D. in economics from the University of Genoa in 1935 but was a self-taught designer. While pursuing his studies, he was involved in both painting and advertising art. In 1939, he moved to the United States, where he served as art director for N.W. Ayer & Son, Container Corporation, Chrysler Corporation, General Electric, and other companies from 1939 to 1947. He spent the following two years in Europe painting and studying. After returning to the U.S. in 1949, Lionni became the design director for Olivetti Corporation, head of the Graphic Design Department at Parsons School of Design, and co-editor of Print. He later became art director of Fortune magazine.
Twenty-Fifth Anniversary Final Report, Museum of Modern Art, 1954. Cover design by Leo Lionni
Leo Lionni earned his Ph.D. in economics from the University of Genoa in 1935 but was a self-taught designer. While pursuing his studies, he was involved in both painting and advertising art. In 1939, he moved to the United States, where he served as art director for N.W. Ayer & Son, Container Corporation, Chrysler Corporation, General Electric, and other companies from 1939 to 1947. He spent the following two years in Europe painting and studying. After returning to the U.S. in 1949, Lionni became the design director for Olivetti Corporation, head of the Graphic Design Department at Parsons School of Design, and co-editor of Print. He later became art director of Fortune magazine.
House style can give identity to the diverse products or activities of a firm. It stimulates loyalty, helps to reduce costs, and has advertising value.
Notes on transit and network map design, including the iconic London Underground map by Harry Beck, the importance of visual clarity, and the role of accessible design in timetable design.
IBM puts a premium on functional design, forms and colours which make it far easier for the potential customer to gain an insight. In this respect the IBM methods are exemplary. The IBM already opened studios of artistic and graphic design for its German and Italian offices and a few years ago another such studio was established in Paris. Frank René Testemale was entrusted with its organisation and was appointed its business and art director.
