The typographic designs produced for the National Theatre by Ken Briggs are not only iconic and depict the Swiss typographic style of the time, but remain a key example of the creation of a cohesive brand style.
House style can give identity to the diverse products or activities of a firm. It stimulates loyalty, helps to reduce costs, and has advertising value.
Notes on transit and network map design, including the iconic London Underground map by Harry Beck, the importance of visual clarity, and the role of accessible design in timetable design.
