Visible Language (The Journal of Typographic Research), Vol 01, 01, January 1967

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Content includes:
Effects of Three Typographical Variables on Speed Reading, Richard H. Wiggins
The Diacritical Marking System and Comparison with the Initial Teaching Alphabet, Edward Fry
Printing for the Visually Handicapped, J. H. Prince
Line Scan Standards for Characters and Symbols, C. F. Duncan
Practical Optical Character Recognition, M. Nadler
Typographical Effects by CRT Typesetting Systems, F. C. Holland
Readability as a Function of the Straightness of Right-hand Margins, R. Fabrizio, I. R. Kaplan and G. Teal G.
Secondary Uses of Letters in Language, Yakov Malkiel

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Visible Language (The Journal of Typographic Research, Vol 01, 01, January 1967
Visible Language (The Journal of Typographic Research, Vol 01, 01, January 1967
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Perusing an issue of Der Druckspiegel from 1962, I found these fantastic examples of Swiss Design, produced for the University Ball at the University in St. Gallen, Switzerland, in 1961. The advertising matter included posters, newspaper advertisements, cinema slides, invitation cards and a booklet. 
House style can give identity to the diverse products or activities of a firm. It stimulates loyalty, helps to reduce costs, and has advertising value.
Armin Hofmann's publicity for the Stadttheater Basel. The client, in this case, the Municipal Theater of Basel, refused to listen to narrow-minded critics, in spite of the fact that as a state-subsidized enterprise it is accountable to public opinion.

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The Bauhaus approach to design emphasised simplicity, functionality, and the integration of modern technologies and materials. A century later, many of the principles taught at the school remain fundamental to contemporary design practices.