Visible Language (The Journal of Typographic Research), Vol 02, 01, January 1968

Information

Content includes:
Semantic Differentials of Typefaces as a Method of Congeniality Research, Dirk Wendt
The Design of Egyptian 505, André Gürtler
Words in Color: Two Experimental Studies, L. R. Hinds and W. G. Dodds
Research Report on Color Story Reading, F. Kenneth Jones
Unjustified Composition on the Rotterdamsch Nieuwsblad, C. H. Evers

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Visible Language (The Journal of Typographic Research, Vol 02, 01, January 1968
Visible Language (The Journal of Typographic Research, Vol 02, 01, January 1968
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From the design archive:
From the design archive:
From the design archive:
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An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.
A new interpretation of the work of Bramante, suggesting an agenda for contemporary architectural practice.
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Members Content

The identity manual consisted of 130 pages of information and brand usage with Arie J. Geurts heading up the project as design director, (who later headed up his own design studio in Los Angeles). The identity uses minimal colour and focuses on a consistent brand blue in all communications.