Visible Language (The Journal of Typographic Research), Vol 04, 01, Winter 1970

Information

Content includes:
Investigation of Design and Performance of Traffic Control Devices, John Lees & Melvin Farman
Ligature Design for Contemporary Technology, Joseph S. Scorsone
Type Design for the Computer Age, Wim Crouwel
Reader Preferences for Typefaces and Leading, D. Becker, J. Heinreich, R. von Sichowsky & D. Wendt
Designing the Initial Teaching Alphabet in Five Typefaces, Arleigh Montague
Speed-reading Made Easy, W. S. Brown
Comment: Voice, Print, and Culture, Walter F. Ong
Reading the Journal, Gerrit Noordzij

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Visible Language The Journal of Typographic Research Vol 04 01 Winter 1970 jpg

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Graphic design continues to be documented and an increase in individualised documentation and curated social media accounts are furthering our knowledge of design from a worldwide historic standpoint. I would not feel complete without the collected design that spans the shelves of my archive. It’s my identity, my passion and my hobby.

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The identity manual consisted of 130 pages of information and brand usage with Arie J. Geurts heading up the project as design director, (who later headed up his own design studio in Los Angeles). The identity uses minimal colour and focuses on a consistent brand blue in all communications.
A new interpretation of the work of Bramante, suggesting an agenda for contemporary architectural practice.