Gebrauchsgraphik, 5, 1961

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Content includes:
Armin Eichholz – Well Displayed is Half Sold. German Advertisements 1960
Alexandre Alexandre – Advertising Photos of the French Chain-Stores « Prisunic»
Boh. Kafka – Jasa David, a Czechoslovakian Graphic Artist
Erich Pfeiffer-Belli – The Best Swiss Posters of 1960
Eberhard Hölscher – Notarial Signets of the 14th to the 16th Century
Remigius Netzer – Industrial Drawings by Medard Varsányi
Hans Kuh – Old Indian Art in Our Time

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Gebrauchsgraphik, 5, 1961
Gebrauchsgraphik, 5, 1961

Gebrauchsgraphik, 5, 1961
Gebrauchsgraphik, 5, 1961
Gebrauchsgraphik, 5, 1961
Gebrauchsgraphik, 5, 1961
Gebrauchsgraphik, 5, 1961
Gebrauchsgraphik, 5, 1961
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The first American university to accept graphic designers as members of the faculty was the Massachusetts Institute of Technology, called M. I. T, for short. The work created by the design group reflects the high level of instruction, the realistic setting of the training and the progressive philosophy of this institute.

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Wolfgang Bäumer's advertising design for Bayer, Klöckner Works and the Lottery. His adaptable design aesthetic alongside his skills of convening messaging through visuals are fantastic examples of mid-century German graphic design.

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A short essay and scanned advertising from Swiss Industrial Graphic Design. A rare book focused on effective industrial promotion authored by Hans Neuburg. The design of the book is credited to Hans Neuburg and Walter Bangerter.

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Bäumer gave the company a unique brand image amplifying its graphical image after a time of post-war economic recovery. This style of advertising composition can be seen across many 1960s campaigns, especially from other German designers such as Anton Stankowski.