Information

Content includes:
Alexandre Alexandre – The Private Life of Dyane From a Citroën Brochure
Eberhard Hölscher – Hans – Jürgen Spohn, A Graphic Designer from Berlin
Ludwig Ebenhöh – Keepsake, Graphic Doodles
Theodor Hilten – The Publicity For An Art-Museum Catalogues and Brochures by Crawford Dunn / Dallas / Texas
Sigwart Blum – Roberto J. Páez, Argentine Illustrative Graphic Art
J.J de Lucio-Meyer – English Poster Selection 1967
Philipp Luidl – Typographic Designs by Philipp Luidl
Hans Kuh – Twenty Years of «Quick» Results of a Contest
J.J de Lucio-Meyer – Press Illustrations by Richard Yeend, England
Eberhard Hölscher – Edition Olympia 1972

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Gebrauchsgraphik, 9, 1968
Gebrauchsgraphik, 9, 1968
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles

Members Content

They were many other designs who played an important role in IBM's graphic identity and implementation. Some of the other designers included Arthur Boden, Clarence Lee, Charles Keddie and Mary Beresford.
Armin Hofmann's publicity for the Stadttheater Basel. The client, in this case, the Municipal Theater of Basel, refused to listen to narrow-minded critics, in spite of the fact that as a state-subsidized enterprise it is accountable to public opinion.

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Forward and a selection of poster designs entered to the Die besten Plakate des Jahres 1963. Featuring the work of Hans Hartmann, Jörg Hamburger, Jost Hochuli, and Armin Hofmann.
IBM puts a premium on functional design, forms and colours which make it far easier for the potential customer to gain an insight. In this respect the IBM methods are exemplary. The IBM already opened studios of artistic and graphic design for its German and Italian offices and a few years ago another such studio was established in Paris. Frank René Testemale was entrusted with its organisation and was appointed its business and art director.