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Content includes:
Dr. Ludwig Fischer – Change the wallpaper once…
Hiroshi Ohchi – Trade Marks in Japan
W. Brandt – European Railways Poster Competition
Rainer Wiedemann – Beauty of technology – The good industrial form
Johannes H. Seifert – advertising radio or advertisement?

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Graphik - Werbung + Formgebung, 3, 1953. Cover design by Hiroshi Ohchi
Graphik – Werbung + Formgebung, 3, 1953. Cover design by Hiroshi Ohchi

 

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From the design archive:
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In the late 1960s, IBM was one of the world’s pre-eminent corporations, employing over 250,000 people in 100 countries. While Paul Rand’s creative genius has been well documented, the work of the IBM staff designers who executed his intent outlined in the IBM Design Guide has often gone unnoticed.

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Before ascending to fame within the contemporary art scene, Warhol enjoyed a thriving career as a commercial artist. His illustration work was commissioned by various magazines, including The New Yorker, Vogue, and Harper's Bazaar.

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Bäumer gave the company a unique brand image amplifying its graphical image after a time of post-war economic recovery. This style of advertising composition can be seen across many 1960s campaigns, especially from other German designers such as Anton Stankowski.

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Advertisements from post-World War II Britain for British Aluminium Company. Designs by Abram Games, Tom Eckersley, FHK Henrion, Pat Keely, and James Hart, who collectively crafted over 100 four-color and 300 black-and-white advertisements.