Visible Language (The Journal of Typographic Research), Vol 02, 01, January 1968

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Content includes:
Semantic Differentials of Typefaces as a Method of Congeniality Research, Dirk Wendt
The Design of Egyptian 505, André Gürtler
Words in Color: Two Experimental Studies, L. R. Hinds and W. G. Dodds
Research Report on Color Story Reading, F. Kenneth Jones
Unjustified Composition on the Rotterdamsch Nieuwsblad, C. H. Evers

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Visible Language (The Journal of Typographic Research, Vol 02, 01, January 1968
Visible Language (The Journal of Typographic Research, Vol 02, 01, January 1968
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More graphic design history articles

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Graphis is one of the industries most long-standing magazines. It was first published in 1944 and founded by Walter Herdeg and Walter Amstutz in Zurich, Switzerland. It was released bimonthly and was trilingual, with articles in English, French and German.

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In my previous article about the design work produced for Insituto di Tella, I touched upon the artists Juan Carlos Distéfano, Ruben Fontana and Juan Andralis. After further research, I found a suite of other designs they had produced, including exhibition posters, concert programmes and record sleeves.

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Kinetic art refers to art the depends on movement for its desired effect and is closely related to op art. Upon scanning a few of the inner inserts from the Kinetics exhibition catalogue from the Hayward Gallery, London, 1970, I came across these five small manifestos on kinetic art.

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The 1960 awards presented 420 poster entries from Swiss designers. Notable winners included Robert Büchler's typographic poster for the Museum of Applied Arts Basel and J. Müller-Brockmann’s Der Film poster for the Museum of Applied Arts and Gerstner + Kutter's asymmetric typographic poster for National-Zeitung SA Basel.