Eye, Issue 008, Autumn 1993

Information

Opinion:
Editorial Eye 08
This special issue of Eye examines how American graphic design has changed in recent years…
Changing of the guard
Design history by Steven Heller
American graphic design is divided. The once rebellious avant-garde has become the status quo, while the new guard shun their elders’ example and adhere to few of the old ‘isms’
Fits, starts and fads
Graphic design, Agenda, Ralph Caplan
Eras cannot be neatly sliced up according to decades or even generations. Graphic design keeps changing while somehow staying the same.
The (layered) vision thing
Design education, Graphic design, Mike Mills
If it has dotted lines, an arrow or two and it’s impossible to read, then it must be ‘postmodern’. Are we using the theory the way it was intended?
Features:
Reputations: Sheila Levrant de Bretteville by Ellen Lupton
‘Diversity and inclusiveness are our only hope. It is not possible to plaster everything over with clean elegance. Dirty architecture, fuzzy theory and dirty design must also be out there.’
Comics for damned intellectuals by Steven Heller
It is ten years since Françoise Mouly and Art Spiegelman impetuously founded Raw Books and Graphics. Since then, Raw, the couple’s alternative comic strip magazine, has provided an outlet for talented unknowns, given new significance to the term ‘graphic novel’, almost single-handedly reinvented one of America’s most popular indigenous artforms – all on a shoestring budget.
This is not a cigar by Michael Rock, Susan Sellers
Graphic design has always resisted analysis, but new critical approaches show there is more to understanding the medium than first meets the eye
Quentin Fiore: Massaging the message by Abbott Miller
The man who gave form to Marshall McLuhan’s ‘global village’ designed books that were both for and ahead of their time
Techno cubists by Mike Hicks
Champions of the layered look, Nancy Skolos and Tom Wedell wed theory and technological wizardry
Total design by Steven Heller
In its all too brief life, Alexey Brodovitch’s Portfolio magazine achieved perfection
Your system sucks! by Natalia Ilyin
The flight from Modernism left a yearning for graphics that were rough, real, unaffected and believable. At some point, though, the downtown poster hardened into a convention
Reviews:
Photography without film: Digital imaging

Details

Linked Information

Eye, Issue 008, Autumn 1993
Eye, Issue 008, Autumn 1993
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles
Among the young graphic artists of Berlin, who set to work after the war, Hans Adolf Albitz and Ruth Albitz-Geiß can claim special attention. In a short time, at a period when economic conditions were pretty unfavourable, they worked themselves so to the fore that their names came to mean something in Berlin publicity, and in western Germany their posters are known and appreciated, too.

Members Content

Giovanni began his work with Olivetti in March 1938, and his work was showcased in various exhibitions and had a clear distinctive style that amplified the Olivetti brand image. His design defined the company’s visual image, and the iconic geometric designs are still as powerful and engaging today as they were in the 1950s.
I have always loved the design work created for Olivetti. The colourful midcentury designs by Italian designer Giovanni Pintori, the minimal typographic poster by Swiss designer Walter Ballmer and my personal favourite the 1959 poster for Olivetti designed by Herbert Bayer. I recently found out Triest Verlag released a new book, Visual identity and branding at Olivetti which contains further work by Xanti Schawinsky, Renato Zveteremich, Ettore Sottsass, Hans von Klier, Egidio Bonfante and Walter Ballmer.

Members Content

The identity manual consisted of 130 pages of information and brand usage with Arie J. Geurts heading up the project as design director, (who later headed up his own design studio in Los Angeles). The identity uses minimal colour and focuses on a consistent brand blue in all communications.