Gebrauchsgraphik, 03, 1950

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Content includes:
A new poster by A. M. Cassandre
John Barker shows coloured advertisements
Dr. E. Hölscher: Hermann Schardt, Posters and illustrations
A. Sailer: Applied plastic art in a textile house
Own posters by French artists
Dr. E. Hölscher: Hans Hermann Hagedorn,Bookjackets
A. Sailer: Papko, der Unverwüstliche. Papko the irrespressible
Richard Roth: Textile advertisements from Czechoslovakia
Dr. Franz Roh: Claus Hansmann, Scandal about a poster

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Gebrauchsgraphik, 3, 1950
Gebrauchsgraphik, 3, 1950
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Members Content

The typographic designs produced for the National Theatre by Ken Briggs are not only iconic and depict the Swiss typographic style of the time, but remain a key example of the creation of a cohesive brand style.
In minor printed matter we constantly meet the new typography, but it is relatively rare to find posters designed on the new lines. And yet poster-designing is a field where new typographical methods might be employed with great effect.

Members Content

His distinctive style echoes the artistic expressions of fellow Italian designers Giovanni Pintori and Erberto Carboni. Tovaglia's mastery in taking concepts and translating them into visually compelling narratives is evident in this selection of advertisements I have scanned from Gebrauchsgraphik, 10, 1955.

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Yoshio Hayakawa is one of Japan’s most influential post-war poster designers. His work represents a fusion of traditional Japanese art and European modernism often using soft, poetic brushstrokes and refined colour palettes and capturing the elegance of Japanese aesthetics while integrating the clean lines and bold visual language of Western design.