Gebrauchsgraphik, 7, 1942

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Gebrauchsgraphik, 7, 1942
Gebrauchsgraphik, 7, 1942
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
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Last month (March 2022), I spoke to over fifty Graphic Design undergraduates about the archive and my passion for design history, after which the students had full access to items in the collection and participated in discourse amongst their peers and lecturers. As part of their critical studies unit, the students will be producing essays and content related to the impact, history and aesthetics of selected artefacts.

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Giovanni began his work with Olivetti in March 1938, and his work was showcased in various exhibitions and had a clear distinctive style that amplified the Olivetti brand image. His design defined the company’s visual image, and the iconic geometric designs are still as powerful and engaging today as they were in the 1950s.

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In my previous article about the design work produced for Insituto di Tella, I touched upon the artists Juan Carlos Distéfano, Ruben Fontana and Juan Andralis. After further research, I found a suite of other designs they had produced, including exhibition posters, concert programmes and record sleeves.

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Collected Japanese ephemera From the late 1920s to the mid-1930s, from Japan's transformative period, with its robust industrial force accompanied by an increase in consumer culture.