Gebrauchsgraphik, 8, 1970

Information

Content includes:
Franz Hermann Wills – New Polish Film Posters
Stefan Meier – Publicity for the Aviation and Space Industry
Alexandre Alexandre – French Trade-Marks
Franz Hermann Wills – Graphic design for Esso, standard Italiana
Theodor Hilten – Imaginative Photography
Felix Muller – Poster Contest, \”Against War and Fascism\”
Josef Raban – Vladimir Koutsky, illustrative advertising art from Czecho-Slovakia
Erich Schulz-Anker – Syntax-Antiqua, a Sans Serif on a New Basis

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Gebrauchsgraphik, 8, 1970
Gebrauchsgraphik, 8, 1970
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I first came across Kens work in the Unit Edition’s superb monograph, Structure and Substance, published in 2012. Although I had owned a few of the British industrial design magazines, Design, for a few years before, in which Ken had designed numerous covers for.

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His distinctive style echoes the artistic expressions of fellow Italian designers Giovanni Pintori and Erberto Carboni. Tovaglia's mastery in taking concepts and translating them into visually compelling narratives is evident in this selection of advertisements I have scanned from Gebrauchsgraphik, 10, 1955.

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The identity manual consisted of 130 pages of information and brand usage with Arie J. Geurts heading up the project as design director, (who later headed up his own design studio in Los Angeles). The identity uses minimal colour and focuses on a consistent brand blue in all communications.
The first American university to accept graphic designers as members of the faculty was the Massachusetts Institute of Technology, called M. I. T, for short. The work created by the design group reflects the high level of instruction, the realistic setting of the training and the progressive philosophy of this institute.