Graphis 176, 1974

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Content includes:
West Coast Graphic Design, by James K. Fogleman, Los Angeles
Eugene Mihaesco, by Manuel Gasser, Zurich
Tomi Ungerer: America, by Prof. Walther Killy, Berne
Swiss Posters 1974, by Mark Zeugin, Lucerne
Holger Matthies, by Pali Meller-Marcovicz, Hamburg
Outline of a course of plastic art, by Prof. Herbert Kramel, Zurich
Raoul Dufy: his famous Art Deco textile designs, by Jacques Paul Dauriac, Paris

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 Graphis 176, 1974. Cover design by Eugène Mihaesco.
Graphis 176, 1974. Cover design by Eugène Mihaesco.
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As a chemist, I have an obligation to be curious – I grab a stack of our chemical journals and start with the advertising section. I start it, the walk through the sand. I don’t want to deny some oases. But soon I’m bored and tired.
Helmut Schmid Typography explores the typographer’s oeuvre in its entirety. The book’s generous design allows each image to breathe, and the accompanying texts narrate Schmid’s life and career in an informative and pleasant manner.

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Collected Japanese ephemera From the late 1920s to the mid-1930s, from Japan's transformative period, with its robust industrial force accompanied by an increase in consumer culture.

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Little is known about the designer Günther Heil. he established his graphic studio in Berlin and designed many advertisements for 8mm and 16mm film distributor Bruno Schmidt in the 1960s. These were created in the same era as the film distributor Atlas Films was sending films to art-house theatres and were hiring designers Hans Hillmann, Hans Michel, Günther Kieser, Wolfgang Schmidt and Karl Oskar Blase.