Celestino Piatti

Graphis 72, 1957

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Content includes:
Le Corbusier (Dr. Hans Curjel)
Polish Posters (Henryk Szemberg)
Ancient Peruvian Art (Prof. Dr. H.D. Disselhoff)
The Compleat Imbiber (Charles Rosner)
Bruno Caruso (Manuel Gasser)
Pierre M. Comte (Francois Stahly)
Record Cover Designs (Robert M. Jones)
The Kalighat Bazaar Paintings (W.G. Archer)
The International Language of the Trade Mark (Franz Hermann Wills)
International Design Conference, Aspen, Colorado (W.M. de Majo)

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Graphis 72, 1957. Cover design by Celestino Piatti.
Graphis 72, 1957. Cover design by Celestino Piatti.
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From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles
A new online archive makes the complete works of the famous graphic designer accessible
The transformation of Radio Free Berlin's publicity from dark and provincial to striking and imaginative. Cultural announcements and radio programs designed by Hans Förtsch, Sigrid von Baumgarten, and Reinhart Braun
Armin Hofmann's publicity for the Stadttheater Basel. The client, in this case, the Municipal Theater of Basel, refused to listen to narrow-minded critics, in spite of the fact that as a state-subsidized enterprise it is accountable to public opinion.

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A total of 24 posters were created for the campaign during 1964, using the arrow symbol as a key features, representing power, motion and speed. The handmade lithographs use up to 19 colours, which were individually printed at large scale. The posters also utilise the brand colours red and yellow from Shells corporate identity.