Graphische Revue, 18 Jaargang, Juni 1934

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Monthly magazine for graphic companies
Publication of the association of typographical study societies

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Graphische Revue, 18 Jaargang, Juni 1934
Graphische Revue, 18 Jaargang, Juni 1934
More graphic design artefacts
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From the design archive:
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They were many other designs who played an important role in IBM's graphic identity and implementation. Some of the other designers included Arthur Boden, Clarence Lee, Charles Keddie and Mary Beresford.
In Rau's case, the combination of graphic design and photo produces a particularly positive result, since he uses the photo not so much as an object of representation but rather as a suggestive means of expression.
In the late 1960s, IBM was one of the world’s pre-eminent corporations, employing over 250,000 people in 100 countries. While Paul Rand’s creative genius has been well documented, the work of the IBM staff designers who executed his intent outlined in the IBM Design Guide has often gone unnoticed.