Cal Swann studied typography at Leicester College of Art, earning his NDD in 1956. After completing RAF National Service, he worked in print design, advertising, and lecturing across the UK. In 1969, he published his first book, Techniques of Typography, followed by Language and Typography in 1991 after completing an MA in Applied Linguistics. From 1981-86, he served as Head of Graphic Design at Saint Martin’s School of Art, and later became Dean and Professor of Typographic Design at Liverpool Polytechnic.
Cal Swann studied typography at Leicester College of Art, earning his NDD in 1956. After completing RAF National Service, he worked in print design, advertising, and lecturing across the UK. In 1969, he published his first book, Techniques of Typography, followed by Language and Typography in 1991 after completing an MA in Applied Linguistics. From 1981-86, he served as Head of Graphic Design at Saint Martin’s School of Art, and later became Dean and Professor of Typographic Design at Liverpool Polytechnic.
Ezio Bonini's work for "Società del Linoleum" in Milan, showcasing advertisements designed for various Italian newspapers aimed at expanding the linoleum market
Advertisements from post-World War II Britain for British Aluminium Company. Designs by Abram Games, Tom Eckersley, FHK Henrion, Pat Keely, and James Hart, who collectively crafted over 100 four-color and 300 black-and-white advertisements.
Armin Hofmann's publicity for the Stadttheater Basel. The client, in this case, the Municipal Theater of Basel, refused to listen to narrow-minded critics, in spite of the fact that as a state-subsidized enterprise it is accountable to public opinion.
The versatility of the arrow sign knows no bounds – from thin lines exuding delicacy to thick, heavy-set lines conveying stability and weight. Depending on its construction, the arrow sign can speak with individuality, even possessing psychological and emotional expression.
