Novum Gebrauchsgraphik, 2, 1974

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Content includes:
Peggy Lindner – Niklaus Troxler
Margret Siebler – Gertrud + Walter Caspari
Liselotte Hansmann – Avenue, Amsterdam
Günther Feigl – Odermatt & Tissi
Charles Rohonyi – Hubert Grooteclaes
Hans Baumeister – ’Defy’: Unimark International

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Novum Gebrauchsgraphik, 2, 1974
Novum Gebrauchsgraphik, 2, 1974. Cover design by Atelier Noth+Hauer

Novum Gebrauchsgraphik, 2, 1974 Spread
Novum Gebrauchsgraphik, 2, 1974 Spread


Novum Gebrauchsgraphik, 2, 1974 Spread
Novum Gebrauchsgraphik, 2, 1974 Spread
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A total of 24 posters were created for the campaign during 1964, using the arrow symbol as a key features, representing power, motion and speed. The handmade lithographs use up to 19 colours, which were individually printed at large scale. The posters also utilise the brand colours red and yellow from Shells corporate identity.
The first American university to accept graphic designers as members of the faculty was the Massachusetts Institute of Technology, called M. I. T, for short. The work created by the design group reflects the high level of instruction, the realistic setting of the training and the progressive philosophy of this institute.

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Franco Grignani’s ability to push design boundaries with his clients is a testament to his artistic eye and talent. His work on Bellezza d’Italia remains a fantastic example of how design can elevate and transform pharma goods.
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