Visible Language (The Journal of Typographic Research), Vol 02, 03, July 1968

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Content includes:
Quantifying Order in Typographic Design, Gui Bonsiepe
‘Writing’ and “Alphabet,” John Mountford Standardization of Alphabetic Graphemes, S. B. Telingater
Typographic Anamorphosis, Jan Slothouber and William Graatsma
Towards a Standard for Measuring the Accuracy of Any Computer-hyphenation Program, Dwight D. Brown
Pictures to be Read/Poetry to be Seen, Jan van der Marck
The A.Typ.I. Legibility Research Committee Report
Commentary: Psychological Research into Legibility, Jeremy J. Foster

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Visible Language (The Journal of Typographic Research, Vol 02, 03, July 1968
Visible Language (The Journal of Typographic Research, Vol 02, 03, July 1968
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The graphic designer had to create a series of ads whose new publicity effects were to confirm or accentuate the already existing • image • of the paper. In this case, the planning was not based on a would-be psychological analysis of the reading public.
IBM puts a premium on functional design, forms and colours which make it far easier for the potential customer to gain an insight. In this respect the IBM methods are exemplary. The IBM already opened studios of artistic and graphic design for its German and Italian offices and a few years ago another such studio was established in Paris. Frank René Testemale was entrusted with its organisation and was appointed its business and art director.

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Nikon commissioned Yusaku Kamekura to design numerous posters, packaging designs and advertisements for Nikon. His used abstract forms, an impactful use of colours, along with his skilful reduction of messaging.
Oskar Reiner advertisements for Opel distinguish themselves by clarity and visually appealing conception.