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Graphic Design History from Design Reviewed

Visible Language, Vol 10, 04, Autumn 1976

Information

Content includes:
Internalization of English Orthographic Patterns by Robert H. Secrist
Notes on the History of English Spelling by Richard L. Venezky
The Phonological Relevance of Spelling Pronunciation by Andrew Kerek
Digraphia in Advertising: The Public as Guinea Pig by James Jaquith
Methods and Theories of Learning to Spell Tested by Studies of Deaf Children by Arthur I. Gates, Esther H. Chase

Details

  • Format: Magazine
  • Year: 1976
  • Size: 154mm x 233mm

Linked Information

Visible Language, Vol 10, 04, Autumn 1976
Visible Language, Vol 10, 04, Autumn 1976
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Gebrauchsgraphik, 6, 1964. Cover Design by Walter Landmann
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Gebrauchsgraphik, 6, 1964

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  • Year: 1964
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Gebrauchsgraphik, 01, 1926. Cover design by Valentin Zietara
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History of Physics, Leisure Arts Limited, 1964. Designed by Erik Nitsche
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The New Illustrated Library of Science and Invention designed by Erik Nitsche

Erik Nitsche's notable book series, the New Illustrated Library of Science and Invention comprised twelve volumes and they are a fantastic example of how to design a perfect non-fiction book!

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Advertising and Information. Design for Olympia-Werke AG

The collection of works I've gathered, designed for Olympia-Werke, showcases the height of mid-century German commercial artistry. The work was collated in a branded folder and contained forty brochures, advertisements and manuals.

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Posters for the Shell Service Stations by Frank Eidlitz
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Arrows of Advertising – An Australian Shell Poster Campaign designed by Frank Eidlitz

A total of 24 posters were created for the campaign during 1964, using the arrow symbol as a key features, representing power, motion and speed. The handmade lithographs use up to 19 colours, which were individually printed at large scale. The posters also utilise the brand colours red and yellow from Shells corporate identity.

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What has been said about the styling of advertisements goes for the field of publicity for chemical and pharmaceutical products as well. Whether it is a soporific, an analgetic or a protein remedy for defects of malnutrition - nearly without a single word, the efficiency of the product in question is symbolically characterized in the composition and the choice of colours equally to the point, on the covers of these prospectuses. Suppositions for such achievements are the highest level and a freedom of artistic means which our businessmen, when employing commercial artists, are only too seldom ready to grant. Designs Matthew Leibowitz
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Advertising Pharmaceuticals, A Comparison of German and American Advertising in 1950

As a chemist, I have an obligation to be curious – I grab a stack of our chemical journals and start with the advertising section. I start it, the walk through the sand. I don’t want to deny some oases. But soon I’m bored and tired.