Gebrauchsgraphik, 7, 1961

1960s Graphic Design History

Graphic design from the archive designed and printed in the 1960s
Gebrauchsgraphik, 7, 1961

Design Articles based on this decade

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Little is known about the designer Günther Heil. he established his graphic studio in Berlin and designed many advertisements for 8mm and 16mm film distributor Bruno Schmidt in the 1960s. These were created in the same era as the film distributor Atlas Films was sending films to art-house theatres and were hiring designers Hans Hillmann, Hans Michel, Günther Kieser, Wolfgang Schmidt and Karl Oskar Blase.
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Franco Grignani (1908-1999) was one of the twentieth century’s most important Italian graphic designers. Scanning the inner pages of Gebrauchsgraphik 04, 1962, I have managed to collate a selection of the advertisements created in the 1950s and early 1960s, showcasing his groundbreaking design work.
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A collection of letterpresses German brochures from 1959/1960 designed by Hans Geipel for Süddeutsche Rundfunk (SDR), the South German Radio Network based in Stuttgart.
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"Heart: Anatomy, Function, and Diseases" (Dell, 1962), by Rudolf Hoffmann and illustrated by George Giusti, demonstrates how illustrations effectively convey complex and emotional topics whilst providing valuable information.

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