Gebrauchsgraphik, 8, 1968

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Content includes:
Alexandre Alexandre – Gervasio Gallardo, Barcelona Book-Art and Advertising Illustrations
Eberhard Hölscher – Karl Oskar Blase Recent Works
Tobias M. Barthel – From Photographic Technique to Graphic Art
Remigius Netzer -Genesis Woodcuts by Klaus Eberlein
Walter Plata – More Pripp Beer! The Advertising Campaign of a Swedish Brewery
Armin Eichholz – Step In, Step In…! Posters for Rarity-Shows
Ludwig Ebenhöh – A New Exhibition System
Richard Roth – The Regional Press, Results of an Advertising Competition

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Gebrauchsgraphik, 8, 1968. Cover design by Tomás Vellvé
Gebrauchsgraphik, 8, 1968. Cover design by Tomás Vellvé

Gebrauchsgraphik, 8, 1968
Gebrauchsgraphik, 8, 1968
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House style can give identity to the diverse products or activities of a firm. It stimulates loyalty, helps to reduce costs, and has advertising value.

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Oldřich Hlavsa worked primarily in publication design and typography and played a major part in Czech graphic design history. He designed over 2000 book covers and published a series of his own books related to typography.

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Publimondial was founded André Roulleaux in 1942 and remained in circulation until 1960. The French journal was published by Art et Publications and was subtitled ‘The Magazine of Graphic Arts and Advertising Technique’.

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The stamps for the 1970 editions were designed by Jan Slothouber and William Graatsma in collaboration with the Centre for Cubic Constructions (CCC) in Heerlen.  Every stamp displays a different corner point of the same block, highlighting eight distinct corner points, with four chosen for their unique identities.