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Cover: Matisse: Notre Dame, Paris. 1902

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Fauves, Museum of Modern Art, 1952
Fauves, Museum of Modern Art, 1952

 

Fauves, Museum of Modern Art, 1952
Fauves, Museum of Modern Art, 1952
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From the design archive:
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Industrial design was an American design magazine featuring furniture, ceramics, housewares, appliances, automobiles, buildings, radios, projectors, televisions, and many other objects designed for the postwar middle class. First published in the 1950s by Charles Whitney with Alvin Lustig as art director.
IBM puts a premium on functional design, forms and colours which make it far easier for the potential customer to gain an insight. In this respect the IBM methods are exemplary. The IBM already opened studios of artistic and graphic design for its German and Italian offices and a few years ago another such studio was established in Paris. Frank René Testemale was entrusted with its organisation and was appointed its business and art director.
In Rau's case, the combination of graphic design and photo produces a particularly positive result, since he uses the photo not so much as an object of representation but rather as a suggestive means of expression.
Armin Hofmann's publicity for the Stadttheater Basel. The client, in this case, the Municipal Theater of Basel, refused to listen to narrow-minded critics, in spite of the fact that as a state-subsidized enterprise it is accountable to public opinion.