Architectural Design, August 1954

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Architectural Design, August 1954
Architectural Design, August 1954
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Theo Häussler's commercial art is distinguished by its clear and disciplined form and its distinct advertising message.
Every year the 20 best posters are selected in Germany and once more brought to the attention of the public. We do not publish all the twenty posters today; instead we add some which failed to be distinguished and which nevertheless are distinguished.
In the late 1960s, IBM was one of the world’s pre-eminent corporations, employing over 250,000 people in 100 countries. While Paul Rand’s creative genius has been well documented, the work of the IBM staff designers who executed his intent outlined in the IBM Design Guide has often gone unnoticed.

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Each year, leading Dutch artists were commissioned to design the covers and inner pages of Drukkersweekblad en Autolijn. Including designers included Dick Elffers, Willem Sandberg, Jan van Toorn, Wim Crouwel, and Jurriaan Schrofer. The journal documented important design trends and developments in The Netherlands.