Graphis 106, 1963

Information

Content includes:
Dr. Willy Rotzler, Zürich: IBM. Portrait of an International Company
Dr. Walter Staehelin, Basel: Frtiz Bühler†
Pierre Gascar, Paris: 2 x André François
Hans Looser, Zürich: International Car Advertising
Raymond Gid, Paris: Saul Bass
Renato Giani, Roma: Renzo Vespignani

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Linked Information

Graphis 106, 1963. Cover design by André François
Graphis 106, 1963. Cover design by André François

 

Graphis 106, 1963 Inner
Graphis 106, 1963 Inner

 

Graphis 106, 1963 Inner
Graphis 106, 1963 Inner

 

Graphis 106, 1963 Inner
Graphis 106, 1963 Inner

 

Graphis 106, 1963 Inner
Graphis 106, 1963 Inner
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A new interpretation of the work of Bramante, suggesting an agenda for contemporary architectural practice.

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Interiors was an American magazine published by Whitney Publications, New York and ran from 1940. Before being relaunched as Interiors, the magazine was originally called The Upholsterer which ran from 1888 until 1940.

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IBM puts a premium on functional design, forms and colours which make it far easier for the potential customer to gain an insight. In this respect the IBM methods are exemplary. The IBM already opened studios of artistic and graphic design for its German and Italian offices and a few years ago another such studio was established in Paris. Frank René Testemale was entrusted with its organisation and was appointed its business and art director.