Novum Gebrauchsgraphik, 2, 1972

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Content includes:
Alexandre Alexandre – Charles Matton and Gabriel Pascalini, Two Rivals
Klaus Stolte – The New Image of \”Austrian Airlines\”
Walter Leonhard – The Alphabetic Man, Figural Alphabets of the 19th century
Raimondo Hrabak – Franco Grignani, Milan, and his Characteristic Graphic Style,
Alexandre Alexandre – The Album SCARAB and Salvador Dalì
Maria Martini – Locked Up, Documentary Photos by Wolfgang Taube and Rena Trurnit
Hans Kuh – History of the Poster
Tibor Szántó – Hungarian Export Advertising, A Calendar by Árpád Bognar
Jan Berger – Graphic Design and the Drawing Carton – SCHOELLERSHAMMER, a Manufacturer of Fine Papers Presents his New Signet

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Gebrauchsgraphik, 2, 1972. Cover design by Victor Vasarely
Gebrauchsgraphik, 2, 1972. Cover design by Victor Vasarely
More graphic design artefacts
From the design archive:
From the design archive:
More graphic design history articles
IBM puts a premium on functional design, forms and colours which make it far easier for the potential customer to gain an insight. In this respect the IBM methods are exemplary. The IBM already opened studios of artistic and graphic design for its German and Italian offices and a few years ago another such studio was established in Paris. Frank René Testemale was entrusted with its organisation and was appointed its business and art director.

Members Content

Forward and a selection of poster designs entered to the Die besten Plakate des Jahres 1963. Featuring the work of Hans Hartmann, Jörg Hamburger, Jost Hochuli, and Armin Hofmann.

Members Content

A short essay and scanned advertising from Swiss Industrial Graphic Design. A rare book focused on effective industrial promotion authored by Hans Neuburg. The design of the book is credited to Hans Neuburg and Walter Bangerter.

Members Content

Ezio Bonini's work for "Società del Linoleum" in Milan, showcasing advertisements designed for various Italian newspapers aimed at expanding the linoleum market