Featuring the best Italian graphic design of the year including posters, publishing, advertisements, packaging and more.
Details
Format: Book
Designer/s: Franco Grignani
Year: 1977
Client/Publisher: L’Ufficio Moderno, Milano
Size: 215mm x 300mm
Franco Grignani (1908-1999) was one of the twentieth century’s most important Italian graphic designers. He based his studio in Milan and collaborated with Studio Boggeri. His clients included Pirelli, Penguin Books, and Alfieri & Lacroix.
Pubblicità in Italia 1977-78. Cover design by Franco Grignani
Franco Grignani (1908-1999) was one of the twentieth century’s most important Italian graphic designers. He based his studio in Milan and collaborated with Studio Boggeri. His clients included Pirelli, Penguin Books, and Alfieri & Lacroix.
The 1960 awards presented 420 poster entries from Swiss designers. Notable winners included Robert Büchler's typographic poster for the Museum of Applied Arts Basel and J. Müller-Brockmann’s Der Film poster for the Museum of Applied Arts and Gerstner + Kutter's asymmetric typographic poster for National-Zeitung SA Basel.
The graphic designer had to create a series of ads whose new publicity effects were to confirm or accentuate the already existing • image • of the paper. In this case, the planning was not based on a would-be psychological analysis of the reading public.
Nikon commissioned Yusaku Kamekura to design numerous posters, packaging designs and advertisements for Nikon. He used abstract forms, an impactful use of colours, along with his skilful reduction of messaging.
The first American university to accept graphic designers as members of the faculty was the Massachusetts Institute of Technology, called M. I. T, for short. The work created by the design group reflects the high level of instruction, the realistic setting of the training and the progressive philosophy of this institute.
