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Content includes:
Remigius Netzer – Flavio Costantini • Illustrative Graphic Advertising Art
«Who wants to Join the Army? • Soldier’s Memorial Sheets from the Alsace
Lucienne R. Alexandre – Packages of the Prisunic-Stores, Paris
Claudia Persson – Catalonian and Parisian Sketches by Wilhelm Maier-Solg
Armin Eichholz – Homo ludens à la carte • New Designs for Playing Cards
Fritz Seitz – Abstract Publicity • Self-Advertisements of the «Stuttgarter Nachrichten»
Hans Kuh – Everett McNear • Graphik Painter from Chicago
Eberhard Hölscher – Theo-Günther Schiegl • A Young Graphic Artist

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Gebrauchsgraphik, 3, 1963. Cover design by Toni Blank
Gebrauchsgraphik, 3, 1963. Cover design by Toni Blank
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles
In the late 1960s, IBM was one of the world’s pre-eminent corporations, employing over 250,000 people in 100 countries. While Paul Rand’s creative genius has been well documented, the work of the IBM staff designers who executed his intent outlined in the IBM Design Guide has often gone unnoticed.
Every year the 20 best posters are selected in Germany and once more brought to the attention of the public. We do not publish all the twenty posters today; instead we add some which failed to be distinguished and which nevertheless are distinguished.

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Paul Rand, one of the most acclaimed American designers is known for his iconic corporate identities, playful illustration and commercial art. Paul wrote the preface for Yusaku Kamakura's book, Trademarks of the World, 1958. He states his influence of Japanese art and design, trademarks as a universal language and his struggles with English grammar.

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A fantastic example of Swiss design for brand systems is the brand and advertising by Siegfried Odermatt commissioned by Grammo Studio in Zurich.