Information

Content includes:
Hans Baumeister – Foreword
Heinrich Ficher – Reproduction+Graphic Design, II.Photogravure
Posters
Periodicals
Alexandre Alexandre – LUI Régis Pagniez, An interview with the Art Director
ADS
Christof Michaels – Leonhard & Kern Stuttgart, ads in photogravure
Brochures and catalogues
Peggy Lindner – Quelle, Alfred E.Schulz, An interview with the Advertising Director
Stamps
Books
Panoramas, Calendars, Packagings

Details

Linked Information

Novum Gebrauchsgraphik, 4, 1976. Cover design by Victor Vasarely
Novum Gebrauchsgraphik, 4, 1976. Cover design by Victor Vasarely
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles

Members Content

Volkswagen commissioned a fantastic range of graphic designers, including Wolf Zimmermann, Hans Looser and Michael Engelmann. The designers amplified the brand image of Volkswagen with strikingly modern designs.

Members Content

Beyond being mere artefacts of design, these examples encapsulate the dynamic changes Japan was undergoing during this period. The design output of this era not only served commercial purposes but also became a powerful medium for expressing these societal shifts.

Members Content

The advertising has a certain contrast of hand-drawn and mechanical. Produced entirely in black, it reminds us that the absence of colour can be highly effective. Hans Michel and Günther Kieser's illustrations bring a sense of both playfulness and a stylistic approach to a corporate client.
In the late 1960s, IBM was one of the world’s pre-eminent corporations, employing over 250,000 people in 100 countries. While Paul Rand’s creative genius has been well documented, the work of the IBM staff designers who executed his intent outlined in the IBM Design Guide has often gone unnoticed.