Yusaku Kamekura Archives - Design Reviewed

Designer: Yusaku Kamekura

Yusaku Kamekura, born in 1915, graduated from the Institute of New Architecture and Industrial Arts. In 1960, he helped establish Nippon Design Center Inc. and served as its managing director. The following year, in 1961, he received a grand prize from the Ministry of Education. In 1962, he transitioned to working as a freelance designer.

Articles Featuring the Work of Yusaku Kamekura

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Yūsaku Kamekura. Japanese Graphic Designer | 1915 – 1997

Yūsaku Kamekura had a long list of clients and as well as cover designs, he worked across logo and brand design, packaging, book design, and other printed matter, but he is particularly known for his poster design. His clients included Nikon, Tokyo 1964 Olympics, Meiji and TDK.

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Japanese Modernism

Japanese modern design was heavily influenced by European art movements, particularly modernism and the Bauhaus school. As Japan's advertising industry expanded, it increasingly drew from Western culture, especially television and film, resulting in designs that were eclectic, vibrant, and infused with modernist energy.

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Yusaku Kamekura and his Design for Nikon

Nikon commissioned Yusaku Kamekura to design numerous posters, packaging designs and advertisements for Nikon. He used abstract forms, an impactful use of colours, along with his skilful reduction of messaging.

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Yusaku Kamekura and his Mark Design by Masataka Ogawa

The background of Kamekura's mark designs is his boldness in eliminating all the waste, combining simplification derived from Japanese traditional family crests and Western intellectual mechanics of formation with a sharp modern sense of composition.

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Artefacts Featuring the Work of Yusaku Kamekura

From the design archive:

Graphis 230, 1984

Format: Magazine
Designer/s: Yusaku Kamekura
Year: 1984

Designer: Yusaku Kamekura

Articles Featuring the Work of Yusaku Kamekura

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Artefacts Featuring the Work of Yusaku Kamekura

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